Local Attractions

No matter what brings you to Birmingham, we are centrally located and within close distance to most of the city’s corporate and tourist destinations. Known for being one of the UK’s biggest corporate hubs and filled with an abundance of history and culture, Birmingham continues to grow as the choice of desitination for both business and leisure. Recent investments have seen the city transform, and the relocation of HSBC generated a wealth of opportunity to Birmingham. 

Birmingham Museum & Art Gallery showcases the world's most important Pre-Raphaelite collection, alongside artifacts and pieces from Ancient Egypt and Victorian Birmingham. The extensive and impressive range of art on display boasts a wealth of learning opportunities and is a must-see for anyone with an interest in fine arts. 2019 seen a hugely succesful exhibition attract visitors from across the world with Home of Metal | Black Sabbath - 50 Years and we were fortunate enough to welcome guests visiting. Birmingham's musical heritage is often celebrated and continues to thrive each year with different annual events. For more information and to stay up to date with exhibitions, click here.

Bullring and Grand Central

Famous for its fantastic selection of shops and restaurants, Bullring and Grand Central is Birmingham’s largest shopping complex and is only a 5-minute walk from Crowne Plaza, Birmingham City Centre.

Home to over 200 designer and high street stores and a whole host of excellent cafes and restaurants, Bullring and Grand Central should be on your to-do list if you’re visiting Birmingham on leisure and are ready to ‘shop ‘til you drop’. 

Mailbox Birmingham is the city’s most upmarket shopping and office development. Not only does Mailbox serve as a base for BBC Birmingham but it is also home to one of the UK’s seven Harvey Nicholas stores.

Mailbox Birmingham’s carpark is just a 3-minute walk from Crowne Plaza Birmingham, where guests can park at a rate of £21 per 24 hours, with a 15% discount. 



Fully immersive family fun with over 200 interactive displays of science and technology, Thinktank is an essential visit for brains that are always keen to explore and learn. Visitors can enjoy four floors of scientific amazement that invites all to get involved and discover the world around us. Alongside the hands on displays is a 4K planetarium system and marine worlds gallery. There's certainly plenty of fun to enjoy and we highly recommend visiting when travelling with the family. 

Thinktank Spitfire gallery

Jewellery Quarter 

Responsible for 40% of all UK jewellery production, this Quarter is often referred to as an industrial hub. However, it is also home to a vibrant selection of bars and quirky, chic dining which offers a trendy alternative to the busy city centre atmosphere. Visitors can make a day of exploring the quarter with varying tastes and budgets, whether browsing the stores or attending a workshop. With over 800 businesses to choose from, whether you're shopping or browsing for inspiration, we're sure you'll find it in the Jewellery Quarter. Those looking to delve into the history of this lucrative trade can check out the Museum of the Jewellery Quarter, a perfectly preserved workshop in which you can get an idea of how the production was completed. 

To plan your trip and find out about upcoming activities, check the website here.

Jewellery Quarter 

Villa Park

The home of Aston Villa Football Club, Villa Park is located within 25 minutes from Crowne Plaza, Birmingham City Centre, with frequent train links from Birmingham New Street Station and bus services from Livery Street.

Easy access to the stadium means guests can enjoy everything which Birmingham City Centre has to offer while still staying nearby Aston Villa match grounds.

Villa Park

Cadbury World

Perhaps Birmingham’s ‘sweetest’ tourist attraction, Cadbury World is just 20 minutes from Birmingham City Centre by car, with frequent train links to Bournville from Birmingham New Street.

Opening back in 1990, Cadbury World has been welcoming hundreds of thousands of visitors to enjoy their self-guided exhibition tour and of course sample some chocolate goodness!


Cadbury World

Sea Life Birmingham

Visit over 60 displays of freshwater and marine sea life at The National Sea Life Centre, Birmingham.

Located within a 10-minute walk from us, Sea Life Aquarium is the perfect tourist destination for families visiting Birmingham.

Birmingham International Convention Centre (ICC)

We are located just a 5-minute walk from Birmingham’s International Convention Centre. Birmingham ICC is home to most large-scale events taking place in the city.

Hosting hundreds of conferences, exhibitions, sporting events and entertainment events each year, Crowne Plaza Birmingham is the ideal hotel choice for both corporate and leisure guests.


Birmingham International Convention Centre (ICC)

We are located just a 5-minute walk from Birmingham’s central train station; Birmingham New Street, perfect for guests travelling into the city from across the UK. Birmingham Airport is also easily accessible with frequent and convenient train links from Birmingham New Street Station, ideal for international guests. On our doorstep is Centenary Square, which had a complete rennovation through 2019 and welcomed the public to enjoy a tranquil space within the centre of Birmingham Library, The ICC and Hall of Memory.